{"id":23857,"date":"2025-01-22T17:49:50","date_gmt":"2025-01-22T16:49:50","guid":{"rendered":"https:\/\/e-testing.fr\/fr\/?p=23857"},"modified":"2025-12-02T14:28:55","modified_gmt":"2025-12-02T13:28:55","slug":"e-testing-evolue-edito-maud-sarfati","status":"publish","type":"post","link":"https:\/\/e-testing.fr\/fr\/e-testing-evolue-edito-maud-sarfati\/","title":{"rendered":"E-testing \u00e9volue : l&rsquo;\u00e9dito de Maud Sarfati"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"23857\" class=\"elementor elementor-23857\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2eeaa664 e-flex e-con-boxed e-con e-parent\" data-id=\"2eeaa664\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df8115d elementor-widget elementor-widget-text-editor\" data-id=\"df8115d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<p>Aujourd\u2019hui, nous annon\u00e7ons le lancement de notre nouveau logo, premi\u00e8re \u00e9tape d\u2019un changement d\u2019identit\u00e9 visuelle. Nous voulions vous partager ici les raisons de ces changements.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27ee3cb elementor-widget elementor-widget-video\" data-id=\"27ee3cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/vCErdae1CEU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1ee03 elementor-widget elementor-widget-text-editor\" data-id=\"6f1ee03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\n<h2 class=\"wp-block-heading\">Pourquoi un changement de logo et d\u2019identit\u00e9 ?<\/h2>\n\n<p>En plus de 25 ans d\u2019existence, E-testing est devenu un acteur robuste et \u00e9tabli sur le march\u00e9 de l\u2019\u00e9valuation des comp\u00e9tences. Avec plus de 300 clients, dont Randstad, France Travail, Michael Page ou Eduservices, et le catalogue de tests le plus large du march\u00e9, nous sommes fiers de notre histoire et de notre identit\u00e9.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>En 25 ans, nous avons connu une forte croissance, d\u00e9velopp\u00e9 de nouveaux produits, fait l\u2019acquisition de plusieurs entreprises, mais nous n\u2019avions jamais chang\u00e9 de logo. Un logo, ce n\u2019est pas seulement une image, c\u2019est une identit\u00e9, une personnalit\u00e9. Il est vou\u00e9 \u00e0 \u00e9voluer pour vous accompagner dans votre d\u00e9veloppement. M\u00eame si nous \u00e9tions attach\u00e9s \u00e0 l&rsquo;ancien logo (et vous aussi probablement, ch\u00e8re lectrice, cher lecteur !), l\u2019ensemble de l\u2019\u00e9quipe E-testing \u00e9tait d\u2019avis que le temps \u00e9tait venu de faire \u00e9voluer notre identit\u00e9.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Ce changement ne concerne pas seulement un logo. Il refl\u00e8te une nouvelle dynamique, avec de nombreux projets en cours et \u00e0 venir. L\u2019\u00e9cosyst\u00e8me RH change \u00e0 une vitesse incroyable, et nous devons \u00e9voluer avec lui. L\u2019intelligence artificielle transforme les m\u00e9tiers et les processus, les attentes des candidats et des recruteurs sont toujours plus exigeantes. Notre logo doit refl\u00e9ter notre capacit\u00e9 \u00e0 y r\u00e9pondre.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Il s\u2019inscrit \u00e9galement dans une strat\u00e9gie de regroupement. Avec des acquisitions r\u00e9centes et des projets de croissance externe, nous souhaitons harmoniser nos marques sous une banni\u00e8re commune : celle du groupe E-testing. Une marque forte, coh\u00e9rente et reconnaissable, porteuse de nos ambitions.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<h2 class=\"wp-block-heading\">Que signifie notre nouveau logo ?<\/h2>\n\n<p>Notre nouveau logo est bien plus qu\u2019un simple design. Il incarne nos valeurs de fiabilit\u00e9, d\u2019objectivit\u00e9 et d\u2019agilit\u00e9. Sa forme \u00e9pur\u00e9e et moderne illustre notre volont\u00e9 de simplifier et d&rsquo;optimiser vos processus de recrutement. Le symbole du \u00ab valid\u00e9 \u00bb met en avant notre mission : vous aider \u00e0 valider les meilleurs candidats. Autre d\u00e9tail, la derni\u00e8re lettre du logo (le G) est en forme de fl\u00e8che, pour repr\u00e9senter notre capacit\u00e9 \u00e0 \u00e9valuer l\u2019\u00e9volution des comp\u00e9tences des candidats tout au long de leur vie professionnelle.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Il s\u2019accompagne d\u2019un nouveau slogan : \u201cLa preuve par le test\u201d.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Nous avons \u00e9galement repens\u00e9 notre palette de couleurs. Ces teintes, soigneusement choisies, \u00e9voquent la confiance, le professionnalisme et l\u2019innovation. Elles refl\u00e8tent notre engagement \u00e0 fournir des outils \u00e0 la fois puissants et intuitifs.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<h2 class=\"wp-block-heading\">Ce qui change pour vous<\/h2>\n\n<p>Seule notre apparence \u00e9volue. La qualit\u00e9 et la fiabilit\u00e9 de notre plateforme et de notre accompagnement restent inchang\u00e9es.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Dans les mois \u00e0 venir, cette nouvelle identit\u00e9 graphique sera progressivement d\u00e9ploy\u00e9e sur notre site web, notre produit et nos supports de communication. Nous n\u2019avons pas chang\u00e9. Nous sommes toujours E-testing, mais en plus modernes, et coh\u00e9rents.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 10px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p>Parall\u00e8lement, dans la continuit\u00e9 de notre volont\u00e9 de modernisation et de toujours offrir \u00e0 nos clients ainsi qu\u2019\u00e0 leurs candidats la meilleure exp\u00e9rience possible, nous travaillons sur des am\u00e9liorations de notre plateforme. Une communication d\u00e9taill\u00e9e sera d\u00e9voil\u00e9e dans les prochaines semaines pour annoncer son d\u00e9ploiement et pr\u00e9senter ses \u00e9volutions.<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 20px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<h2 class=\"wp-block-heading\">Et maintenant ?<\/h2>\n\n<p>Cette nouvelle identit\u00e9 visuelle marque une \u00e9tape importante dans notre histoire. Elle symbolise notre engagement envers l\u2019innovation et nos ambitions. Nous esp\u00e9rons qu\u2019elle vous plaira autant qu\u2019\u00e0 nous !<\/p>\n\n<div class=\"wp-block-spacer\" style=\"height: 30px;\" aria-hidden=\"true\">\u00a0<\/div>\n\n<p class=\"has-text-align-right\">Maud SARFATI, Directrice G\u00e9n\u00e9rale d&rsquo;E-testing<\/p>\n\n<p>\u00a0<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Aujourd\u2019hui, nous annon\u00e7ons le lancement de notre nouveau logo, premi\u00e8re \u00e9tape d\u2019un changement d\u2019identit\u00e9 visuelle. Nous voulions vous partager ici les raisons de ces changements. Pourquoi un changement de logo et d\u2019identit\u00e9 ? En plus de 25 ans d\u2019existence, E-testing est devenu un acteur robuste et \u00e9tabli sur le march\u00e9 de l\u2019\u00e9valuation des comp\u00e9tences. Avec [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":23865,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[82,81],"post_folder":[],"class_list":["post-23857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites","tag-e-testing","tag-identite-visuelle"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>E-testing \u00e9volue : l&#039;\u00e9dito de Maud Sarfati<\/title>\n<meta name=\"description\" content=\"Aujourd\u2019hui, nous annon\u00e7ons le lancement de notre nouveau logo, premi\u00e8re \u00e9tape d\u2019un changement d\u2019identit\u00e9 visuelle. 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