{"id":19506,"date":"2020-11-13T15:23:17","date_gmt":"2020-11-13T14:23:17","guid":{"rendered":"https:\/\/www.e-testing.fr\/?p=19506"},"modified":"2025-12-04T16:14:03","modified_gmt":"2025-12-04T15:14:03","slug":"comment-recruter-un-bon-commercial-definition-et-sourcing","status":"publish","type":"post","link":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/","title":{"rendered":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<h2>Le recrutement d\u2019un commercial dans un contexte de crise<\/h2>\n<p><span style=\"font-weight: 400;\">Baisse de productivit\u00e9, d\u00e9moralisation des \u00e9quipes, perte d\u2019argent\u2026 Un mauvais recrutement n\u2019est pas sans cons\u00e9quences. D\u2019autant que la crise que nous traversons, li\u00e9e \u00e0 pand\u00e9mie de coronavirus, confine l\u2019entreprise dans champ de man\u0153uvre \u00e9triqu\u00e9, dont chaque d\u00e9cision tend vers une force d\u2019inertie d\u00e9multipli\u00e9e.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Cette nouvelle configuration rend le droit \u00e0 l\u2019erreur obsol\u00e8te. Les rectifications engendr\u00e9es ont peine \u00e0 aboutir dans un contexte o\u00f9 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il est n\u00e9cessaire de mobiliser les ressources sur le front, notamment au niveau du capital temps et du capital argent.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il faut r\u00e9organiser l\u2019entreprise, notamment sur ses m\u00e9thodes de recrutement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Il est imp\u00e9ratif d\u2019\u00e9viter toute interf\u00e9rence avec cette nouvelle disposition, fragilis\u00e9e par des probl\u00e9matiques impr\u00e9vues, qui deviennent annexes \u00e0 l\u2019activit\u00e9 primaire de l\u2019entreprise.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Les options s\u2019amenuisent jusqu\u2019\u00e0 dispara\u00eetre totalement. Le d\u00e9cideur doit ainsi s\u2019armer pour retenir la solution optimale dans un environnement fluctuant.<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-19516 size-large alignright\" src=\"https:\/\/www.e-testing.fr\/wp-content\/uploads\/2020\/11\/covid-19-4969084_1280-1024x682.jpg\" alt=\"covid-19\" width=\"730\" height=\"486\" srcset=\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/covid-19-4969084_1280-1024x682.jpg 1024w, https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/covid-19-4969084_1280-300x200.jpg 300w, https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/covid-19-4969084_1280-768x512.jpg 768w, https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/covid-19-4969084_1280.jpg 1280w\" sizes=\"(max-width: 730px) 100vw, 730px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">M\u00eame si beaucoup de secteurs essuient de nombreuses difficult\u00e9s afin de maintenir certains postes, quand bien m\u00eame ces derniers ne sont pas supprim\u00e9s, d\u2019autres font fassent \u00e0 des besoins tout \u00e0 fait oppos\u00e9s en termes de ressources humaines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ainsi, que cette crise profite ou non \u00e0 l\u2019activit\u00e9 de l\u2019entreprise, beaucoup se voient dans la n\u00e9cessit\u00e9 de recruter les meilleurs talents. C\u2019est une mission qui consiste \u00e0 d\u00e9nicher ceux qui aideront l\u2019entreprise \u00e0 surmonter les obstacles dress\u00e9s par la covid, maintenir la distance ou m\u00eame creuser l\u2019\u00e9cart.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La valeur ajout\u00e9e d\u2019un commercial n\u2019est plus \u00e0 d\u00e9montrer. Il occupe un r\u00f4le central dans le d\u00e9veloppement des ventes de l\u2019entreprise en sa capacit\u00e9 de d\u00e9crocher de nouveaux clients ou de fid\u00e9liser les clients d\u00e9j\u00e0 existants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, recruter un commercial s\u2019av\u00e8re complexe. Le frein principal au recrutement d\u2019un commercial, v\u00e9ritable facteur bloquant dans un tel contexte, r\u00e9side dans son caract\u00e8re hasardeux.\u00a0<\/span><\/p>\n<h2>D\u00e9finir le profil commercial recherch\u00e9<\/h2>\n<p><span style=\"font-weight: 400;\">En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0<\/span><span style=\"font-weight: 400;\">Cette d\u00e9finition devra inclure toutes sortes d\u2019exigences requises pour contenter le besoin originel \u00e0 la cr\u00e9ation du poste, aussi bien en termes de comp\u00e9tences techniques qu\u2019en termes de savoir-\u00eatre.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quels outils doit-il\/elle maitriser ?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Quels traits de personnalit\u00e9s doit-il\/elle poss\u00e9der ?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Il faudra en amont \u00e9tablir sur quels objectifs ces qualit\u00e9s doivent s\u2019aligner<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Prospections ?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Relations clients ?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Pour ce faire, il sera n\u00e9cessaire dans un second temps de r\u00e9diger une fiche de poste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notre guide sur la r\u00e9daction d&rsquo;une fiche de poste efficace vous est offert, demandez-le :<\/span><\/p>\n<p>[grwebform url=\u00a0\u00bbhttps:\/\/app.getresponse.com\/view_webform_v2.js?u=wocDH&amp;webforms_id=42650902&Prime; css=\u00a0\u00bbon\u00a0\u00bb center=\u00a0\u00bboff\u00a0\u00bb center_margin=\u00a0\u00bb400&Prime;\/]<\/p>\n<p><span style=\"font-weight: 400;\">Une fois la fiche de poste r\u00e9dig\u00e9e, il faut la publier au travers d\u2019une annonce. Pour ce faire, il est important de choisir des canaux de sourcing efficaces.<\/span><\/p>\n<h2>Digitaliser son sourcing<\/h2>\n<p><span style=\"font-weight: 400;\">L\u00e0 encore le sourcing n\u2019\u00e9chappe pas au digital. La d\u00e9mat\u00e9rialisation encourag\u00e9e au sein d\u2019un tel contexte ainsi que la politique z\u00e9ro-papier amorc\u00e9e depuis plusieurs ann\u00e9es, n\u2019ont pas m\u00e9nag\u00e9 la place du CV papier sur le march\u00e9 de l\u2019emploi. <\/span><span style=\"font-weight: 400;\">Au-del\u00e0 des n\u00e9cessit\u00e9s sous-jacentes aux contraintes sanitaires et environnementales, c\u2019est bel et bien sur le plan technologique que le CV papier se retrouve d\u00e9pass\u00e9 et devient archa\u00efque, par de nouvelles innovations. <\/span><span style=\"font-weight: 400;\">D\u00e9sormais le sourcing laisse la part belle \u00e0 l\u2019automatisation via des algorithmes de reconnaissance de mots-cl\u00e9s. D\u2019o\u00f9 l\u2019importance de r\u00e9diger correctement sa fiche de poste.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le profil commercial est particuli\u00e8rement enclin \u00e0 l\u2019usage des nouvelles technologies et passe d\u00e9sormais par ces nouveaux canaux digitaux. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les jobboards figurent comme le canal de sourcing principal, \u00e9tant le plus utilis\u00e9 par les candidats. Ce canal de sourcing a vu l\u2019arriv\u00e9e de nouveaux acteurs proposant des technologies d\u2019optimisation du processus de sourcing. Le profil remplace d\u00e9sormais le CV, facilitant le matching.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9seaux sociaux professionnels sont une mine d\u2019informations pour les recruteurs. Prenant de plus en plus de place au sein du recrutement 2.0, le social sourcing favorise la cooptation et le d\u00e9ploiement de la marque employeur. Tr\u00e8s utilis\u00e9 pour les profils commerciaux, Linkedin est un canal pertinent pour attirer de nouveaux talents.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Le recrutement d\u2019un commercial dans un contexte de crise Baisse de productivit\u00e9, d\u00e9moralisation des \u00e9quipes, perte d\u2019argent\u2026 Un mauvais recrutement n\u2019est pas sans cons\u00e9quences. D\u2019autant que la crise que nous traversons, li\u00e9e \u00e0 pand\u00e9mie de coronavirus, confine l\u2019entreprise dans champ de man\u0153uvre \u00e9triqu\u00e9, dont chaque d\u00e9cision tend vers une force d\u2019inertie d\u00e9multipli\u00e9e.<\/p>\n","protected":false},"author":2,"featured_media":19509,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[19],"tags":[],"post_folder":[],"class_list":["post-19506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comment recruter un bon commercial ? D\u00e9finition et Sourcing<\/title>\n<meta name=\"description\" content=\"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment recruter un bon commercial ? D\u00e9finition et Sourcing\" \/>\n<meta property=\"og:description\" content=\"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\" \/>\n<meta property=\"og:site_name\" content=\"E-testing\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-13T14:23:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-04T15:14:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"756\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jean\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jean\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\"},\"author\":{\"name\":\"Jean\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/8b5c79b11c7508c5be3b0c194b171a7d\"},\"headline\":\"Comment recruter un bon commercial ? D\u00e9finition et Sourcing\",\"datePublished\":\"2020-11-13T14:23:17+00:00\",\"dateModified\":\"2025-12-04T15:14:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\"},\"wordCount\":773,\"publisher\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png\",\"articleSection\":[\"Actualit\u00e9s\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\",\"url\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\",\"name\":\"Comment recruter un bon commercial ? D\u00e9finition et Sourcing\",\"isPartOf\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png\",\"datePublished\":\"2020-11-13T14:23:17+00:00\",\"dateModified\":\"2025-12-04T15:14:03+00:00\",\"description\":\"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...\",\"breadcrumb\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage\",\"url\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png\",\"contentUrl\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png\",\"width\":1280,\"height\":756,\"caption\":\"Comment recruter un bon commercial _ D\u00e9finition et Sourcing\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/e-testing.fr\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comment recruter un bon commercial ? D\u00e9finition et Sourcing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#website\",\"url\":\"https:\/\/e-testing.fr\/fr\/\",\"name\":\"E-testing\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/e-testing.fr\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#organization\",\"name\":\"E-testing\",\"url\":\"https:\/\/e-testing.fr\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2025\/01\/logo-E-testing-180.png\",\"contentUrl\":\"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2025\/01\/logo-E-testing-180.png\",\"width\":180,\"height\":51,\"caption\":\"E-testing\"},\"image\":{\"@id\":\"https:\/\/e-testing.fr\/fr\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/8b5c79b11c7508c5be3b0c194b171a7d\",\"name\":\"Jean\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c5d35e20e94b1831fb36a0dc9442989b566194637d1a515db69ecabcb389a7d8?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c5d35e20e94b1831fb36a0dc9442989b566194637d1a515db69ecabcb389a7d8?s=96&d=mm&r=g\",\"caption\":\"Jean\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing","description":"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/","og_locale":"fr_FR","og_type":"article","og_title":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing","og_description":"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...","og_url":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/","og_site_name":"E-testing","article_published_time":"2020-11-13T14:23:17+00:00","article_modified_time":"2025-12-04T15:14:03+00:00","og_image":[{"width":1280,"height":756,"url":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png","type":"image\/png"}],"author":"Jean","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"Jean","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#article","isPartOf":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/"},"author":{"name":"Jean","@id":"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/8b5c79b11c7508c5be3b0c194b171a7d"},"headline":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing","datePublished":"2020-11-13T14:23:17+00:00","dateModified":"2025-12-04T15:14:03+00:00","mainEntityOfPage":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/"},"wordCount":773,"publisher":{"@id":"https:\/\/e-testing.fr\/fr\/#organization"},"image":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage"},"thumbnailUrl":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png","articleSection":["Actualit\u00e9s"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/","url":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/","name":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing","isPartOf":{"@id":"https:\/\/e-testing.fr\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage"},"image":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage"},"thumbnailUrl":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png","datePublished":"2020-11-13T14:23:17+00:00","dateModified":"2025-12-04T15:14:03+00:00","description":"En d\u00e9pit des imp\u00e9ratifs, il faut commencer par \u00e9tablir une d\u00e9finition pr\u00e9cise du profil recherch\u00e9.\u00a0Cette d\u00e9finition devra inclure toutes...","breadcrumb":{"@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#primaryimage","url":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png","contentUrl":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2020\/11\/Comment-recruter-un-bon-commercial-_.png","width":1280,"height":756,"caption":"Comment recruter un bon commercial _ D\u00e9finition et Sourcing"},{"@type":"BreadcrumbList","@id":"https:\/\/e-testing.fr\/fr\/comment-recruter-un-bon-commercial-definition-et-sourcing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/e-testing.fr\/fr\/"},{"@type":"ListItem","position":2,"name":"Comment recruter un bon commercial ? D\u00e9finition et Sourcing"}]},{"@type":"WebSite","@id":"https:\/\/e-testing.fr\/fr\/#website","url":"https:\/\/e-testing.fr\/fr\/","name":"E-testing","description":"","publisher":{"@id":"https:\/\/e-testing.fr\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/e-testing.fr\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/e-testing.fr\/fr\/#organization","name":"E-testing","url":"https:\/\/e-testing.fr\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/e-testing.fr\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2025\/01\/logo-E-testing-180.png","contentUrl":"https:\/\/e-testing.fr\/fr\/wp-content\/uploads\/2025\/01\/logo-E-testing-180.png","width":180,"height":51,"caption":"E-testing"},"image":{"@id":"https:\/\/e-testing.fr\/fr\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/8b5c79b11c7508c5be3b0c194b171a7d","name":"Jean","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/e-testing.fr\/fr\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c5d35e20e94b1831fb36a0dc9442989b566194637d1a515db69ecabcb389a7d8?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c5d35e20e94b1831fb36a0dc9442989b566194637d1a515db69ecabcb389a7d8?s=96&d=mm&r=g","caption":"Jean"}}]}},"_links":{"self":[{"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/posts\/19506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/comments?post=19506"}],"version-history":[{"count":2,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/posts\/19506\/revisions"}],"predecessor-version":[{"id":29645,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/posts\/19506\/revisions\/29645"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/media\/19509"}],"wp:attachment":[{"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/media?parent=19506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/categories?post=19506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/tags?post=19506"},{"taxonomy":"post_folder","embeddable":true,"href":"https:\/\/e-testing.fr\/fr\/wp-json\/wp\/v2\/post_folder?post=19506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}